PRIVACY POLICY

Last Updated: September 6, 2026

Retrograde Apparel ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit retrogradeapparel.com or make a purchase from us. Please read this policy carefully.

INFORMATION WE COLLECT

When you place an order or interact with our site, we may collect the following:

Personal Information: name, email address, shipping address, billing address, and phone number.

Payment Information: payment card details are processed securely through our payment provider and are never stored on our servers.

Automatically Collected Information: IP address, browser type, pages visited, time spent on site, and referring URLs — collected through cookies and similar tracking technologies.

HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Process and fulfill your orders

• Send order confirmations and shipping updates

• Respond to customer service inquiries

• Improve our website, products, and services

• Send promotional emails (you may opt out at any time)

• Detect and prevent fraud

• Comply with applicable legal obligations

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your data only as follows:

Fulfillment Partners: We use Printify as our print-on-demand fulfillment partner. Your name, shipping address, and order details are shared with Printify and their network of printing and shipping providers solely to fulfill your order.

Payment Processors: Payment data is handled by our secure third-party payment processor. We do not have access to or store your full payment card information.

Service Providers: We may share data with trusted third parties who assist us in operating our website, conducting our business, or servicing you (such as email marketing and analytics providers), so long as those parties agree to keep your information confidential.

Legal Requirements: We may disclose your information when required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights or the safety of others.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your browsing experience, remember your cart, analyze site traffic, and personalize content. You can disable cookies through your browser settings; however, some features of the site may not function properly as a result.

DATA SECURITY

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

YOUR RIGHTS

Depending on your location, you may have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your personal data (subject to certain legal exceptions)

• Opt out of marketing communications at any time by clicking "Unsubscribe" in any email or contacting us directly

To exercise any of these rights, please contact us at [email protected].

LAWFUL BASIS FOR PROCESSING (EU/UK GDPR)

If you are located in the European Union or United Kingdom, we process your personal data on the following legal grounds:

• Contract Performance: When you place an order, processing your data is necessary to fulfill that contract and deliver our services.

• Consent: For marketing communications and non-essential cookies, we rely on your explicit consent, which you may withdraw at any time without affecting prior processing.

• Legitimate Interests: We may process certain data based on our legitimate business interests (such as fraud prevention and website security), provided these interests are not overridden by your data protection rights.

INTERNATIONAL DATA TRANSFERS

Retrograde Apparel is based in Marietta, Georgia, United States. If you are located outside the US — including the EU or UK — your personal information will be transferred to, processed, and stored in the United States. The US may not provide the same level of data protection as your home country. By using our site, you acknowledge this transfer. We take reasonable steps to ensure your data is handled securely and in accordance with this Privacy Policy.

DATA RETENTION

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy:

• Order and transaction records: Up to 7 years (tax, accounting, and legal compliance).

• Customer contact and account data: Up to 3 years after your last interaction with us.

• Marketing data: Until you opt out or withdraw consent.

• Cookies and analytics data: Up to 365 days.

After these periods, data is securely deleted or anonymized.

EU/UK SUPERVISORY AUTHORITY

If you are in the EU or UK and believe we have not handled your data lawfully, you have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO). In the EU, contact your national data protection authority. We welcome the opportunity to resolve concerns directly first — please email [email protected] before filing a complaint.

CHILDREN'S PRIVACY

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to remove such information.

THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies before providing any personal information.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website after any changes constitutes your acceptance of the revised policy.

CONTACT US

If you have any questions or concerns about this Privacy Policy, please contact us:

Retrograde Apparel

Marietta, GA

Email: [email protected]

Phone: 678-576-5830